Mindful Apparel is an organic and eco-friendly clothing brand that was created in 2011. Our company ethos was initially inspired by Masaro Emoto's work in 'Messages In Water'. We believe that 'Words Have Power' and that what we say to ourselves and others has a direct impact on us at a cellular level.
By creating Mindful Apparel we sought to surround ourselves with words that were uplifting, loving, and inspiring. We loved the idea that if someone else read the words on our backs for example, while in the checkout at the supermarket, then it might also have a positive impact on their day too.
We then created The Little Love Letter Campaign is an extension of this idea and as a way of leaving loving and inspiring notes for total strangers to find. The feedback we have received from these has been truly wonderful.
Our line is either100% organic, Eco-conscious or mindfully sourced in some way. It’s simple and understated in its design - we try to let the words speak for themselves.
We both wear our own clothes everyday, under sweaters, on their own, to yoga, and even to sleep in. They are long in the body and arms and the fabric 'breathes' (as my mother would say). We hope you enjoy them as much as we do and we look forward to bringing you many more beautiful words in the future.
Our message is simple. Words have power, so make a mindful choice.